Data Mining: Text Mining, Visualization and Social Media

BlogBurst Works

I intend to write a longer post about my BlogBurst experience later. However, for now, I'd like to report that the model seems to work. BlogBurst has a catalogue of blogs which it makes available to non-blog online publications. These publications include post information (headlines) on their sites according to a selection they make from the catalogue. So far, I'm seeing something of the order of 100:1 headline impressions to click throughs to the post. In other words, for every 100 impressions the headline for my blog post gets on the syndicating site, I get 1 click through to the post on my blog.

BlogBurst Launches

I just received an email informing me that BlogBurst has just gone live. BlogBurst is a blog syndication network that has a catalogue of blogs from which other online publishers select sources to appear on their pages. You can see an example of this at the Houston Chronicle. BlogBurst offers a number of features to members - though currently it appears that the workbench area of the site (that which provides stats on syndication) appears to be unresponsive.

BlogBurst to Launch

The long awaited, much anticipated launch of BlogBurst appears to be on for tomorrow. Here's what you need to know about BlogBurst:

The syndicated blog posts will be hosted on the publisher's own site, with attribution and links back to the blogger's own page. Individual publications' ad teams will be selling ads against the blog posts, and in exchange, the blogger receives traffic and exposure. "We have a model where we are about driving exposure for bloggers," Newman said. "At the moment, we don't have a compensation plan for bloggers, but we absolutely plan to have one."

This blog is a member of BlogBurst.