Like me, John Battelle was underwhelmed by offerings from Twitter summarizing a year of tweets.
Nah. After reviewing them, it's clear that Twitter's first trends release is, well, a bit predictable. But I am sure there is really interesting data locked behind that rather obvious facade....we just can't see it. Yet.
John has similar things to say about YouTube’s offering:
Everyone's doing it! YouTube's most watched came out this morning. Again, nothing that eye opening. Wish they'd dig deeper.
Facebook, on the other hand, while not quite showing the same sort of data, is not afraid to dig deeper. The data teams post includes:
- Proportion of Minorities on Facebook in the U.S.
- Ethnic Breakdown of Facebook Users in the U.S. Named ‘LEE”
- Facebook U.S. Population by Ethnicity
- Relative Saturation of Ethnicities on Facebook in the U.S.
All of these are trended over time :-)
Clearly, the intended audiences are different, but hats off (again) to the Facebook data team.
For those of you who’d like to see trending over topics, here’s a sample from BlogPulse:
Who cares about the pandemic, some guy left his flies open!
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