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August 18, 2009


Greg Linden

In today's New York Times Bits blog, there is another article that might be of interest on this topic, "Washington Post Ends Hyperlocal News Experiment".

An excerpt:

"The challenge, though, is that hiring reporters to cover car thefts, school board meetings and new store openings is expensive. So is hiring salespeople to visit local businesses and sell ad space. The model works only if a bunch of salespeople pound the pavement, or if a company like AOL with a network of large advertisers offers them geo-targeted ads as part of a bigger package."


TechCrunch article on Jeff Jarvis:

Seems unnecessarily snide to me. Jarvis has some creative ideas, and right now we need those. But I'm not going to quit my day job to become a hyperlocal blogger, either.


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