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December 24, 2008

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kate

thanks, Matt. It's funny exactly how much latitude there is regarding what to measure. Accuracy and validity are seemingly afterthoughts right now.I think (hope) that construct validity will be big this year. By the way, I'm really pleased with Scribd- it completely reduces friction in checking out a file (especially given I use a blogger platform). The ratio of views to downloads is pretty high.

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