In a previous post, I suggested that there may not be a whole lot of content posted online - in the blogosphere at least - to really do any detailed analysis of the reaction to adverts aired during the Superbowl. A brief look at the case for Audi, which featured an advert spoofing a scene from the Godfather, shows the following.
The term audi gained approximately 150 posts, r8 approximately 50 and godfather 60. Thus the maximum possible yield would be 260 posts. The true value (over this data set) is likely to be lower due to some of these isolated counts actually being accounted for by a single posts (that is to say, a post containing 'audi' and 'r8' is getting double counted in the above).
I'm not putting this forward as a particularly scientific analysis, but it doesn't seem to refute my prediction that, surprisingly, bloggers don't talk that much about the Superbowl ads. These results could be misleading due to any number of reasons: Audi may be a bad example, there may be a term that I should have used that would show a dramatic increase, the data collected by BlogPulse wasn't comprehensive, my counts may be wrong in the above, ...