The web, and bloggers in particular, love to keep track of new, breaking and leaked corporate information. A change in executive structure in companies large and small is always grist for the rumour mill (though I'm not going to link to a certain Valleywag article that plumbs the depths of the ridiculous on this topic). The information that fuels this comes via many channels, including blogs, press releases and main stream news and industry sites.
There is another channel of information which is in some ways more interesting - the explicit lack of information or removal of information from known locations. Take, for example, the standard corporate management page that nearly every company has. This page generally provides a directory of key executives with head shots and bios. BuzzMetric's page has, sometime in the past few weeks, mysteriously vanished. The company has undergone a rapid sequence of changes of late (Nielsen acquired Trendum, which purchased a part of BuzzMetrics, which acquired Intelliseek - the whole shooting match finally being fully purchased by Nielsen, itself having undergone a complete acquisition transitioning from public to private status).
So are we to expect more changes in the executive structure of BuzzMetrics? It could just be a glitch in the company's web server, or an error made by the editor of the site. But then again, perhaps it heralds some more significant changes are ahead. Competition in the space is certainly heating up - I'm becoming aware of new entrants more frequently in the past few months. Is BuzzMetrics going to disappear inside the mothership of Nielsen?
Using site constrained search on Google gives results with executive pages for the domain www.nielsenbuzzmetrics.com (though not for www.buzzmetrics.com). However, though these pages have back links to the management page, the page is not available, nor is it accessible from the site navigation or site map.
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