Juan Carlos Baranhona is presenting some interesting data about the Reality Mining project at the MIT media lab. The system works via the use of cell phones. 81 individuals from 2 different but neighbouring communities were given these cell phones. The data collected is being analysed for a number of different features. Below, for example, is a visualization of the location of the cell phone carriers.
Matt,
I presented at the Advertising Research Foundation Measurement conference last week with the co-founder of Integrated Media Measurement, Inc. (http://www.immi.com/). You should definitely check them out! Company boilerplate:
IMMI(sm) has created a new integrated media measurement system that links media exposure to consumer action. Using a digital monitoring system based on open-architecture cell phones, IMMI tracks media 24/7—including:
* Television viewing outside the home
* Time-shifted and on-demand viewing
* Radio
* DVDs, audio CDs
* Theatrical films, live concerts and sporting events
* Cell phone videos and games
Basically, the cellphones pick up audio, the audio is encoded/patterned and then continuous media exposure maps are created, similar to the one you note above, but a lot more sophisticated.
Max
Posted by: Max Kalehoff | June 30, 2007 at 09:20 AM