Online Advertising in its Infancy

While it feels like online advertising has been around for a long time, it is still behaves in a dawdling, infantile manner. Two brief examples:

• Auto-advertising - I'm not talking about ads for cars. I'm talking about cases where a web site serves up some contextual ads that are there to draw the reader to the very same web page that is serving that ad. I say this recently on DailyKos (no screen cap, you will have to trust me on this one).
• RSS-advertising - because RSS is an information exchange or transmission mechanism, not an information presentation mechanism (which a web page is), it builds in any number of indirections between the content creator and the reader's client. Thus, when injecting ads into RSS feeds we get, by way of example, things like this (from Jeff Jarvis as experienced in BlogLines); you can just make out the post content in between the repeated ads from HitWise):

Comments

[jeff jarvis]

arrrgghhh. is that from bloglines or feedburner? i just cut back my feedburner to every third post over 100 words. let me know whether you see a difference.

[Max Kalehoff]

And what do marketers think about it? I commented on the same ad yesterday morning as well.
http://datamining.typepad.com/data_mining/2007/05/online_advertis.html

[Max Kalehoff]

And what do marketers think about it? I commented on the same ad yesterday morning as well.
http://www.attentionmax.com/blog/2007/05/is_blog_advertising_more_about_the_action_versus_the_reach.php