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May 24, 2007


Zach Leatherman

Looks like your 'Trends' link at the top of the page is borked. Take off the trailing slash for maximum click-through.


The potential for longitudinal data analysis is intense. I've been recently thinking about this. I would love to take that data out of economic frameworks of analysis and pluck it into sociological and psychological ones.


Google Trends is certainly a very powerful tool. However, I think it is really easy to misinterpret the graphs obtained. This is particularly true for the case of "regions". Google is normalizing the data with regard to the total search volume for a specific region. Therefore, it is very difficult to conclude that a certain term is more often searched in a specific region or city for example.

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