Hyperlinked Society

I've just returned from participating in the Hyperlinked Society Conference at The Annenberg Public Policy Center at the University of Pennsylvania. I'll summarize my thoughts on the day in a later post. For now, I'm noting 2 to-dos:

1. Generate a map of linking in the blogosphere which includes links to news media sites.
2. Put the 'YouTube has more viewers than Adult Swim' debate to sleep. Jack Wakshlag declared that Adult Swim had more viewers than YouTube in response to a question I asked him regarding the fragmetting of media bundles (aka the loss of programming). AdultSwim stats are available, and appear to indicate around 1MM viewers. YouTube also has some stats floating around out there. Not the least of which is its Alexa numbers (ok, Alexa is not reliable, but I'm assuming in the top 100 the numbers are a reasonable indicator): ranked 23 with 30, 000 viewers per !MM web users. Paul Kedrosky links to this story from earlier in the year which puts YouTube's numbers at 35MM videos viewed in April 2006. More work is needed to figure out how to compare these numbers.

Comments

[Mike]

You have an interesting case on your hands with point #2. For the sake of comparison, it might be worth looking at comScore MediaMetrix numbers for YouTube, if only for the reason that its panel-based methodology is the closest to the Nielsen methodology for tv.

[Miko]

RE: #2, isn't this really about how advertisers value Audience A vs. Audience B? (YouTube has to make money at some point, right...)

In other words, lets assume YouTube and AdultSwim have the same number of viewers. Will an advertiser pay more per viewer to AdultSwim/AOL or to YouTube, and why? No idea what the answer is, but I think its more relevant in assessing the place of YouTube in the media foodchain.