Nothing could be more satisfying than this article in the International Herald Tribune which mentions the use of our technology. It is not primarily the mention of Intelliseek (BuzzMetrics) but the fact that there is a prominent mention of sentiment (analysis). Missing from the article is the fact that the results are derived from social media, but still, a very validating piece:
Advani said Lenovo had tracked brand awareness in nine countries and noted that an Intelliseek survey showed that in the past six months the association between ThinkPad and IBM dropped substantially, while the association with Lenovo rose. And, he said, sentiment for the ThinkPad "remains just as strong."
[Please note my optimistic bias - I'm interpretting the mention of sentiment as refering to the automated analysis of opinion and evaluation.]
I joined Buzzmetrics in February, and I am helping with the Lenovo accounts so this was a timely article for me. I thought it was odd that I stumbled upon your blog as I was searching for Lenovo Buzz Alerts. It seems as though Lenovo appreciates what we are creating. I am glad I could contribute to this project.
Posted by: Teri | April 17, 2006 at 04:18 PM