I'm pretty much live blogging this idea. Reading Rubel's post on what non-blog content is important, and Edelman's post on video I realised an important metric to use to monitor social media forms: the ratio of content creators to consumers. The blogosphere's index is going to be higher than podcasts, which is going to be higher than video (hypothesis).
[Details: take the number of people that create blog content and divide by the number that read it; take the number of people that create video content (not passing along the content, but actually creating it) and divide by the number that watch it; etc.]
An important consequence is that the way in which these media are monitored and the value of the derived analytics is going to be very different.
You can, of course, plug MSM into this metric as well as a background: TV, radio, etc.
There are other interesting derivitive metrics which look at the number of content instances in one form of social media referencing those in others (how many posts mention rocket boom, how many videos mention rocket boom, how many videos respond to blog posts, podcast content, etc.).
[I just noticed that Edelman has now turned on trackbacks - the positive influence of Steve Rubel at work?]
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