Turn, a new contextual ads company (which has been around for a while, originally going by the name NGOA) has finally been picked up by more visible bloggers.
Stephen Baker of business week says:
I talked on Friday to Jim Barnett, former ceo of Altavista and, later, a top exec at Overture. He's planning to launch a next-gen advertising network called Turn Inc. in the next several months. He has $10 million in venture funding, and some 16 PhDs in-house. The idea is that advanced search will target advertisements to users with a precision we've not yet seen. All that can be said at this point: We'll see.
The idea that 16 PhDs in-house sounds very familiar - and not always a great thing. Turn has side stepped a problem that WhizBang had which is a very focused product.
Jimi Shanahan, formerly of Clairvoyance, is the Chief Scientist at Turn and was in attendance at the recent WOMBAT conference (Word of Mouth Basic Training). One can guess at the relationships between online advertising and the word of mouth movement.
I'm skeptical when people throw around numbers like "16 PhDs" or "50 engineers" ... we can't go wrong!
Mythical man month... hello!
Small team == good.
Now ....... I totally wish them the well. Hell I'll even run their service on Tailrank if they get it going.
The market is totally needing solid competition from google and a good Web 2.0 company in the ad space would rock!
Good luck guys!
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