How To Get What You Want

There are 3 things you can do with a good business idea:

1. Think about it - do nothing.
2. Talk about it - do nothing.
3. Execute.

The launch of 3Bubbles, suggested that now, in the world of web 2.0, and subject to the type of cosmic laws that Douglas Adams would approve of, you only need to get to step 2 to ensure that the company will exist in the very near future. 3Bubbles is a good example of this: a colleague and friend, in a brainstorming session, came up with (1) and described to me (2) exactly the 3Bubbles idea before any news of it had hit the blogosphere. Hey presto, now we know it is going to be out this month.

Can you guess what I'm thinking of now?