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September 25, 2005



I will be posting more background information about the survey on my website soon and my blog supports TrackBacks.

The first few questions are meant to frame the conversation. I believe we will see a different set of answers based on why people blog, and how often, and answers to the first few questions should add context to the rest of the survey.

I am one of the organizers and a speaker at Webzine 2005 this weekend, but more soon.

Matthew Hurst

Niall - thanks for the comments.

Yes - your blog supports trackbacks, but I didn't notice this post there, so not much I can do with that info. The problem of self-selection can be illustrated as follows: if the survey is designed to see how many people blog for reason A and how many for reason B, then if A types have a tendancy of 80% to answer surveys of this nature, and B types have a tendancy of 20% to answer this type of survey, the results are going to be skewed accordingly. The problem is, you can't measure that bias.

Now consider a system that measures something in the blogosphere (e.g. classifies type A and type B bloggers). This system *can* have measurable accuracy, and thus can give sound results (including error bars). The point of surveys like this is that there is an assumption that the thing you are trying to measure is for some reason only measurable by asking questions of bloggers, not by observing their behaviour and output. Quite reasonable given some of the questions in the survey.

Constantin Basturea

Speaking of methodology -- I was wondering if you can provide any information about the methodologies used by Intelliseek for the last two white papapers published with Edelman:

-- Talking from the Inside Out (September 2005), which claims that "nearly 70 percent of companies have no policies or guidelines in place for employee bloggers," but offers no other information about how the study was done

-- Trust MEdia (April 2005), which ranks "the most influentials blogs" in 6 key industries without providing information on how these rankings were compiled

Matthew Hurst


No I can't - I have absolutely nothing to do with them. You should feel free to contact any of the authors listed in the publication.

If you are interested in *my* take on methodologies, I'd be happy to refer you to any of my personal research publications or theses.

Constantin Basturea

Thank you, Matthew. Since Pete Blackshaw is the only person from Intelliseek listed in the two studies, I'll try to contact him.

Of course I'm interested in your take on methodologies, and I would appreciate if you could point me to any relevant materials. Surveys based on nonprobabilistic sampling are mushrooming these days, and there's little discussion of how the data should be interpreted.

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