Pronto is new comparison shopping venture:
The Pronto application is a free, stand-alone desktop shopping tool that helps you save money as you shop online, whether by providing price comparisons, alerting you when an item's price has dropped or offering valuable discounts at popular merchants.
Whenever you shop for a product online, we automatically begin to search for the following:
- Other merchants selling the same product so you can compare prices
- Similar items
- Merchant offers
When we find any relevant results, we let you know with a Message Toast. A Message Toast is a real-time notification to you that appears as a small window in the bottom right-hand corner of your computer screen.
Pronto, as far as I know, was originally Red Carpet Inc, a company founded by, among others, Brad Perry - the chap behind Semantic Discovery, which begat Umbria Communications. My understanding is that Semantic Discover is a platform from which Brad plans to spin out a number of application companies, and Pronto is the second of these.
Pronto is an operating company of IAC - though I can't find any info on IAC's site regarding them. Note that, according to Alexa, Pronto hasn't been around for long - perhaps a month.
I wonder which vertical Brad will go to next...