Microsoft has just pushed out a new product under the MSN brand called msnNow. It is a combination of data mining for trends and topics and editorial content. Surfacing trends has long been a staple for the real time web / social media, but it is an area that I feel has never really been done well. Twitter trends, for example, tend to be less than informative and more of a reflection on the constraints and structure of the twittersphere. msnNow has the potential to take trending seriously, especially if there is commitment behind the product and the contribution of the editorial team.
Parts of the product remind me strongly of the recently decommissioned BlogPulse, for example this module:
Take a look!