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« Strings are not Meanings : Part 5 | Main | Surcher »

August 08, 2009



As I understand, Office and Windows are fairly generic names and any search query without Microsoft in prefix or suffix might return unrelated results. Xbox, Bing and Zune are fairly uncommon names, so any query should return ideal links. What if Office and Windows had a different, and uncommon name? The result would have been the same. The Microsoft brand name acts as a crutch until the brand is relatively well recognized, and can then be withdrawn gradually as the awareness grows.

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