With all the bzzz around Twitter, and its apparent ability to walk on water right up to the brass ring of search, I’m still looking for the definitive study comparing discovery times in Twitter with those in other forms of social media. The study is pretty easy to perform:
- Grab some Twitter data and extract some URLs
- Use Twitter search to find the first mention of those URLs
- Use a blog search engine to find the first mention in the blogosphere
- Vice versa
Endangered right whales appear to be on the rebound appeared a full day in the blogosphere before Twitter.
Of course, one would have to do a bit more work to really see what is going on. Twitter search doesn’t dereference URLs, so you can’t really search for the first mention of something, never mind the whole can of worms called URLs (the BBC usually has 2 URLs per story…).
And which stories do you want to check for anyway? Those that snowball into big piles of links may be less important (some signal will reach the user anyway).
Twitter search’s trends currently include ‘North Korea’, but then again, Google’s blogsearch has a top cluster for the same topic (and using the title of a post ‘North Korea launches rocket’ is more informative). Twitter also includes ‘DSI’, but Google has ‘Console Review: Nintendo DSi’.