My Photo

« Is Authority Migrating? | Main | How to Improve Twitter Search »

March 13, 2009


Nigel Legg

I think automatic sentiment flagging is still very much in it's infancy, and I haven't come across any system that I can be sure is reliable. I've got a hunch that the requirement for getting sentiment tagging right for social media will lead to some major advances in computer understanding of language.

Kevin Murphy - Digital Experience Director

Thanks for kicking off this discussion. I'm one of the folks at Waggener who worked on this. You're absolutely right on seniment analyis being in its infancy. On this project we particlarly struggled with intepreting sentiment with such a small data set to work with (140 or fewer characters). We do hope that people find this a good monitoring tool to look at aggregate sentiment and identify interesting discussion points trends and related topics.

Kevin Murphy

Brendan Cooper


I checked out the sentimenting for the Jade Goody search today. At first it showed overwhelmingly negative, which I think could be accounted for instances where "Sad that Jade died" would be interpreted as negative even though, really it was positive.

However, at the end of the day (literally), it said sentiment was mixed - which did in fact reflect the opinion of articles and interviews on the subject. So, did it work? Yes, this time. I think it's an interesting approach and will be testing it out on other issues.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name is required. Email address will not be displayed with the comment.)

Twitter Updates

    follow me on Twitter

    March 2016

    Sun Mon Tue Wed Thu Fri Sat
        1 2 3 4 5
    6 7 8 9 10 11 12
    13 14 15 16 17 18 19
    20 21 22 23 24 25 26
    27 28 29 30 31    


    Blog powered by Typepad