Kate Niederhoffer (a former colleague at BuzzMetrics and now at yet-to-be-named-startup with Jeffrey Dachis and Peter Kim) has put together a summary of a discussion she organized on the Future of Measurement (in the social media space). End to end, this is a neat case study as she organized the discussion via a (Google) group, put the document up on Scribd and is publicizing it via her (excellently named) weblog, Social Abacus. And, if that isn’t enough, the discussion is summarized in a tag cloud.
Measurement is generally thought of as the battle ground for the emerging industry of social media analysis. Figuring out what to measure and then convincing your customers that you are doing it accurately is what it is all about. Strategically, there is still a lot of room to maneuver in the first dimension – what to measure. In addition, there is a strong relationship between what you measure and your ability to do so accurately. The company that nails this intersection could end up driving the space and defining the standards.
thanks, Matt. It's funny exactly how much latitude there is regarding what to measure. Accuracy and validity are seemingly afterthoughts right now.I think (hope) that construct validity will be big this year. By the way, I'm really pleased with Scribd- it completely reduces friction in checking out a file (especially given I use a blogger platform). The ratio of views to downloads is pretty high.
Posted by: kate | December 25, 2008 at 01:01 AM