It is fascinating to see the opening of a trailer getting more buzz than the host movie.
Update: Just found this picture that predates this post!
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November 16, 2008
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It's definitely interesting to see a revival of interest in a brand/franchise that had seen its online and offline attention waning during the past few years. I guess J.J. Abrams definitely has some attention-pulling power, and it looks like Paramount is keen on making sure people know he and his team is behind the new film.
We may see some similar statistics when the 3-hour LOST premiere airs on ABC in January.
Posted by: Chris Fullman | November 17, 2008 at 12:47 PM