In preparing for speaking at Personal Democracy Forum 2008 I spoke with a number of colleagues in the social media analysis space asking if they were engaged with any of the presidential or primary campaigns. I didn't hear of any who were.
There was a panel in the morning session today in which a number of staffers from the various campaigns present and past talked about the tools and strategies of campaigning. It was apparent from their answers that they didn't use any real social media analytics systems. They did talk about dealing with lots of email, and building internal systems to help with that. Again, it didn't sound like they were using any text mining tools to help with this.
So, it seems like there is a big opportunity for companies in the social media analysis space, but there is also something of a disappointment in hearing that the politicians are not exploring what can be done with these technologies.