Search: Expect the Unexpected

Hidden in all this latest ping-pong about search, the value of competition, etc., is a comment attributed to Robert Scoble published on the TechCrunch post:

What is sewn up? The monetization of search. Can that dramatically change? I sure don’t see a new way that’ll come along.

Also, will there be a big breakthrough that’ll be so dramatic (like Google was compared to Alta Vista) that everyone will switch? I don’t see it.

I find this quite amazing. Stating that things are done - there is not more innovation or surprise left - in a technology space is a very naive thing to do. I find it so strange to read this coming from Scoble that I'm still not convinced that this was written by him; perhaps this post should be about authentication and identity in the blogosphere. How does 'Robert' get to all those meetings using only his horse draw carriage?