I've been a loyal Wired subscriber for many years. I've suffered through its affairs with neon ink, but am getting more and more frustrated with its dependence on noxious substances (adverts, bits of cardboard, subscription postcards,...). Then along came Seed. If you are a Wired reader, you will probably like Seed. If your Wired reading experience ends in navigational frustration as you hop over adverts, get stuck with cardboard popups and have trouble stitching the article you are reading together (continued on page X) you should certainly give it a go.
When thinking about writing about this, I started wondering: how much would I pay for Wired without the adverts? Connecting that thought with the slow rise of on-demand printing and binding for paperback books and one can imagine a market where you could choose to remove some percentage of adverts, or, say, only those adverts which include page-flipping interruptions (i.e. bits of cardboard designed to force you to read the advert).
Is the future of physical magazines to go out in an orgy of adverts (as the economics of the model force more and more adverts to be included - as appears to be the case with Wired), or is something which better blends the online and offline experiences, user preferences and on-demand printing and binding technologies. Perhaps Chris has the answer.