Companies like BuzzMetrics and Cymfony - who monitor opinion and buzz in social media - are going to be eagerly watching the blogosphere today for mentions of the famously expensive commercials that show during the game. In my experience, the amount of blogging that gets done around these commercials, however, is often less than enough to draw any real conclusions about the effectiveness of the ads, the power of the brand and so on. Perhaps this year will be different. Success would require thousands of posts discussing and comparing ads as well as some background signal for brands and products with, one would hope, measurable differences in perceptions and buzz before and after the game.
Note that these are numbers generated for today. Nielsen hasn't updated BlogPulse with a new copyright string, unfortunately; nor are there dates on the graph.
The graph in your post compares percent of superbowl blog posts with percent of superbowl ads blog posts. Now, another interesting way to determine the effectiveness of the ads would be to compare the blog posts for ads during the dates near the superbowl and for the rest of the year. Cool blog, by the way!
Posted by: FernandoPR | February 03, 2008 at 03:39 PM
I would like to see the same graph a few weeks after the Superbowl. I suspect most discussion about ads will occur about specific ads ("Did you see that one with the monkeys?" etc.) after tonight.
Posted by: Caleb | February 03, 2008 at 07:09 PM