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January 30, 2008

YouTube by the Numbers

Tim Wintle of Rubberductions forwarded me a pointer to a new piece of research which analyses viewership for YouTube videos in the first month. Key findings:

In the first month on YouTube

  • 70% of videos get at least 20 views
  • 50% of videos get at least 100 views
  • Fewer than 20% of videos get more than 500 views
  • Fewer than 10% of videos get more than 1, 500 views
  • 3% of videos get more than 25, 000 views
  • Around 1% of videos get more than 500, 000 views

These numbers are described by the following chart:

Youtube

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Comments

I suppose the natural assumption is that the data follow Zipf's law:

http://en.wikipedia.org/wiki/Zipf%27s_law

Why don't they plot the data in a way that makes it easier to see whether the curve is Zipfian?

You can use the Youtube API's to capture stats about your own films. http://code.google.com/apis/youtube/reference.html#VideoFeeds

You're telling me that 1 out of every 100 videos uploaded to YouTube get 500k views in the first month on the site? I think something fishy is going on here.

Marshall - I think I would have to agree with you. Let me see if I can get an answer from Tim.

Great Analysis!!

You're telling me that 1 out of every 100 videos uploaded to YouTube get 500k views in the first month on the site? I think something fishy is going on here.

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