My Photo

« ECOresearch | US Election 2008 Web Monitor | Main | Religion and the Election - the Non-Issue Issue »

December 15, 2007

Comments

Jim Nail

Check out the webinar I did reviewing Cymfony's analysis of last year's Super Bowl ads (registration required): http://www.cymfony.com/superbowl_recording_reg.asp
We found that great pre-game traditional media coverage appeared to drive higher levels of post-game social media discussion. This paper will be published in full in the next issue of the Journal of Advertising Research.

The comments to this entry are closed.

Twitter Updates

    follow me on Twitter

    May 2015

    Sun Mon Tue Wed Thu Fri Sat
              1 2
    3 4 5 6 7 8 9
    10 11 12 13 14 15 16
    17 18 19 20 21 22 23
    24 25 26 27 28 29 30
    31            

    Categories

    Blog powered by Typepad