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December 15, 2007

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Jim Nail

Check out the webinar I did reviewing Cymfony's analysis of last year's Super Bowl ads (registration required): http://www.cymfony.com/superbowl_recording_reg.asp
We found that great pre-game traditional media coverage appeared to drive higher levels of post-game social media discussion. This paper will be published in full in the next issue of the Journal of Advertising Research.

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