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« ECOresearch | US Election 2008 Web Monitor | Main | Religion and the Election - the Non-Issue Issue »

December 15, 2007


Jim Nail

Check out the webinar I did reviewing Cymfony's analysis of last year's Super Bowl ads (registration required):
We found that great pre-game traditional media coverage appeared to drive higher levels of post-game social media discussion. This paper will be published in full in the next issue of the Journal of Advertising Research.

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