Reputica: Media Monitoring

Nathan Gilliatt writes about Reputica a media monitoring service which includes social media in its analysis. The system provides a reputation rating - the Reputica Rating - for companies (brands? products?). It is interesting to note how seconds generation offerings in the social media analysis space often focus on a specific metric (BuzzLogic - influence, SentiMetrix - sentiment) whereas the pioneers have, due to the necessities of forging a new market, created offerings which are more horizontal (possibly, therefore, giving less depth to individual measurements).

In addition to their reputation metric, Reputica also claims the ability to algorithmically predict the diffusion/dissemination of discussion:

The Reputica system is just the beginning. The key to our service is in using Reputica's unique software to predict how information will disseminate across various media platforms. In other words, if a negative blog comes out one day, Reputica can predict - based on complex analytical algorithms - where that story is likely to go next, and when. We can then advise our clients on the most effective pre-emptive steps to take. Reputica turns Reputation Management from being reactive to being proactive, a far more effective strategy.

This is an area that has not been approached yet by the main stream offerings (BuzzMetrics, Cymfony, Umbria).

Comments

[Pablo]

Have seen the open-source and free "Buzz Monitor" media-monitoring service released last month by the World Bank:

http://buzzm.worldbank.org/

Just in case. The catch is that u need a server you can install it on.