While many of the blog-o-pundits are chattering about the Google blog story around Michale Moore's new film Sicko, the majority of bloggers don't appear to be too interested. Sicko is generating buzz independent of the Google story.
In the world of social media monitoring, it is useful to consider the blogosphere as at least two distinct genres: the topical blogger (who strives to be considered an influencer) and the social blogger (who blogs to stay in touch with a community). While some issues that are picked up by the first category can spread to the later, this may not always be the case. I'm guessing that the audience for the movie has little to do with the economics of the online advertising world (that is to say, little interest - they are being bombarded from this corner minute by minute).