While it feels like online advertising has been around for a long time, it is still behaves in a dawdling, infantile manner. Two brief examples:
- Auto-advertising - I'm not talking about ads for cars. I'm talking about cases where a web site serves up some contextual ads that are there to draw the reader to the very same web page that is serving that ad. I say this recently on DailyKos (no screen cap, you will have to trust me on this one).
- RSS-advertising - because RSS is an information exchange or transmission mechanism, not an information presentation mechanism (which a web page is), it builds in any number of indirections between the content creator and the reader's client. Thus, when injecting ads into RSS feeds we get, by way of example, things like this (from Jeff Jarvis as experienced in BlogLines); you can just make out the post content in between the repeated ads from HitWise):