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December 23, 2006


Steven Cox

Anderson's book did not state that blockbusters are on the way out. What it suggested is that there would always be a place for blockbusters, but given the choice, people will also opt to move some of their decisions further down the long tail. Thus, creating more demand for non-blockbuster titles and slightly flattening the overall shape of the curve. Instead of hits making up 95% of the market, he argues that hits will not go away, just make up a smaller percentage.

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