Turn - Next Gen Online Advertising

Feedwhip just told me that Turn's homepage has just been updated (you mean, you're not using Feedwhip to monitor web sites?) Turn's approach to online advertising pushes the established model by a payment scheme based on action, not views or click-throughs. Turn is going to be appearing at today's Launchpad.

It is interesting to see how competitors are starting to nip at Google's heels. From the very big (Microsoft's new 3d mapping), to the very new (Powerset's search revolution).