I'm still in the process of digesting all the information published on BuzzLogic's site. For now, I'm certainly impressed with a number of factors:
- Focus: The phrase 'The Science of Influence' is catchy but clear. It indicates where they are placing their smarts (in the modeling and interpretation of social media with particular attention to the influence of individuals involved in those conversations).
- Language: They are doing a great job of using the right language and providing a knowledge base and other resources to help identify themselves with that language - smart branding.
- Engagement: They describe their intention to provide services back to the blogging community based on features that will also be important for their enterprise customers.
- Disruptive Business Models: shaking up the price points.
Now, truth be told, there aren't many concepts on their site that are wholly novel. What they are excelling at is packaging and marketing complimented by focus and simplicity. I'm really keen to watch how they grow and what sort of experience people have with them (I'd love to be involved in their beta...) Not to mention the positioning on their site of (simple) maps of social interaction in the blogosphere.