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August 09, 2006

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Glenn Fannick

Thank you. Thank you. Thank you.

You are spot on about counting dead blogs. I also think that Sifry is seriously underestimating the number of splogs out there. (Try running a search on technorati.com for "hewlett packard". Easily 40% of the hits are spam.)

The Technorati-reported numbers are repeated as gospel by the media because reporters like easy facts to add to their articles. 50 million blogs? Fine. Next.

Blog Pulse reports its tally at around 29 million. I think that, too, is seriously inflated if what you are trying to count is "active" bloggers.

The data that Factiva has puts the number of "active" blogs (those which have a post in the past 30 days) at only 1.9 million. The rest of the long tail (be it 27.1 million or 48.1 million) is making hardly any noise.

Jeff Medcalf

The first problem would be to decide what a dead blog is, and whether or not it can come back to life. I mean, to decide that in a way that can be tested. For example, on my blog, I have a javascript function at the top that causes the page to change every time you load it (it displays a quote), so that, depending on how you look at it, it might or might not show an update. I concur that a better way of measuring blogs would be useful, and excluding cobwebs would be a step in that direction.

Of course, part of the problem might just be in defining a blog. Is Lileks' Bleat a blog? I would say yes. Lileks has said no in the past.

ocnsss

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