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June 10, 2006


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You have an interesting case on your hands with point #2. For the sake of comparison, it might be worth looking at comScore MediaMetrix numbers for YouTube, if only for the reason that its panel-based methodology is the closest to the Nielsen methodology for tv.


RE: #2, isn't this really about how advertisers value Audience A vs. Audience B? (YouTube has to make money at some point, right...)

In other words, lets assume YouTube and AdultSwim have the same number of viewers. Will an advertiser pay more per viewer to AdultSwim/AOL or to YouTube, and why? No idea what the answer is, but I think its more relevant in assessing the place of YouTube in the media foodchain.

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