Technorati's tie in with Paramount to promote Al Gore's 'An Inconvenient Truth' appears now to be active. The news and blogs page contains snippets from blog posts about the movie. Interestingly, the posts appear to be ranked by something other than time (some model of importance/influence). Drilling down it looks that all of the posts mention the name of the film, some link to the youtube version of the trailer, and others link to the home page of the documentary. As for the issue of dealing with appropriate content, one of the blogs currently linked to from Paramounts site for the movie goes by the title 'Americunt'. I certainly don't have any prudish issues with that sort of thing, but I wonder if the name is palatable for others. Here is a sample from the live page:
BlogPulse provides some additional perspective.
Note that the posts that didn't mention documentary or "an inconvenient truth" could mention other related terms like "global warming". What we would hope to see is the effect of this documentary on the conversation about global warming. Currently, that is not yet visible:
It is interesting to note, however, that in terms of percentage of authors, usenet is the place to be for this issue - not blogs. The graph below shows the percentage of posts in blogs, boards and usenet which mention the phrase "global warming".
Finally, the PR News Wire service has distributed the press release for the Technorati, Paramount relationship, but I've yet to see it show up on the Technorati site. On the reciprocal end, Technorati is currently serving ads for Lions Gate's Peaceful Warrior - expect to see Paramount advertising in this space in the near future. As I mentioned earlier, Technorati recently revised their home page to give more real estate to adverts - in anticipation of the Paramount deal going live.