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March 15, 2006


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Simon McDermott

Hi Matthew,

I enjoy your blog, (we have linked to it recently) and am a big fan of blogpulse, it is a useful tool.

I am not so sure about the maturing market comment at least not here in Europe. Our clients do see the value of getting deeper into social media but that is a fairly recent phenomenon. Perhaps as Intelliseek has been around for 10 years, it might seem more mature in the US?

We think the growth of social media is just beginning (you should see recent TNS/Siemens Horizons2020 report) and how companies gain insight and subsequently act on this is very much at its infancy. This is why VNU bought you, upside potential :)

Take care,

Simon McDermott
Sales & Marketing Director

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