I'm seeing a few hits from this URL: http://sonar.relevantnoise.com:81/blogsearch/search.aspx. Looks like it might be a new (or homebrew) blog search engine.
Okay - perhaps not new. I find citations to relevantNOISE as early as November last year. The domain itself doesn't respond just now. Further digging provided this press release:
Startup Will Leverage Proprietary Data Mining, Natural Language Processing and Tone Extraction Technologies
NEW YORK, NY -- (MARKET WIRE) -- 11/07/2005 -- relevantNOISE™, a technology company dedicated to mining web logs, or blogs, for business intelligence, officially launched at ad:tech New York this morning. Using proprietary data mining, natural language processing, and tone extraction technologies, relevantNOISE helps clients monitor the quickly growing "blogosphere" in real time to track the level of volume around key topic areas -- including industry, brands, products, executives, and competitors. The company further assists clients by determining whether those conversations are positive or negative and how that changes over time.
The company was founded by Dan Lynn, Scott Goldthwaite and Steven Goldthwaite, with Lynn serving as CEO. The three also founded Web marketing firm DigitalGrit, which recently ranked third in Deloitte's Technology Fast 50 for New Jersey.
"Forbes magazine recently published an article, 'Attack of the Blogs,' focused on the damage they can do to brands and reputations," notes Lynn. "While I don't necessarily agree with their perception of blogs, we're here to help those brands, people and organizations gain awareness of what the blogs are saying so they can be proactive and address any problems in a timely and appropriate manner. Even more importantly, we can help companies identify emerging opportunities and trends associated with this powerful new marketing tool called the blogosphere."
relevantNOISE's services provide tools that allow these parties to:-- Measure the volume level of the "noise" across the blogosphere for
specific issues -- and track changes over time
-- Perform "Public Opinion Mining," monitoring real-time changes in the
positive and negative tone within the blog "conversation"
-- Forecast emerging product and industry trends and opportunities
-- Map changes in conversations to key business indicators, such as stock
price, sales volume and marketing expenditures.
So they appear to be an Intelliseek/BuzzMetrics/Umbria competitor. The fact that their domain is not responding could indicate that they came and went before I even got a handle on them. Shame on me!
Note also that they appear to have signed up for the structured blogging initiative. I'm posting this with a reminder to myself to dig a little deeper and connect the dots with DigitalGrit.
Update: the domain is back, check out the blog.