Narnia Rap

Pete posts about the implications of NBC pulling the plug on the Narnia rap download-fest. To me, a key issues is illustrated by the following graph:

I can see the spiking and bursting indicating the buzz around the initial release and enjoyment of the video - can you see the spike around NBC's plug pulling? Probably not as it is less than 10% of the peak of the original buzz (0.003 versus 0.046 % of blog posts).

NBC's strategy may have been pretty optimal given the short attention span of the blogosphere: let them run with it, then get legal. They went for a 2 month delay - I wonder if we will see other instances of this and what the time spans will be.

Comments

[Kevin Burton]

Sweet. I like the second burst. I wonder if that's email traffic.