Every now and then, something turns up in one's referer logs that points to some new product or company. Today I see 'w.mytoday.com'. From what I can tell, it looks like another RSS reader. The home page provides links into the following categories: Business, China, City Buzz, Education, Entertainment, Food, Fun, Gaurav Agarwal, Headlines, Health, India, Mobility, Rafat Ali, Rajesh's Feeds, Recipe Collection, Search, Software, Sports, Technology, Telecom, Top 100, Travel, Wellness, Wireless.
There are some names in there that may point to where this project is from.
For what it's worth, I really like the interface. Very simple, very intuitive. Each tab brings up a collection of feeds for that topic. Clicking on the feed name opens and closes the titles and snippets for that feed.
Update: It seems that Gaurav Argawal and Rajesh Jain are both IIT.