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November 22, 2005

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Bruce

some of the data and associated tags in riffs are aggregated from a variety of sources in order to avoid the 'missing data' problem associated with many new 'social' sites that are 'empty' at launch. the data is also provided to make it easier for the user to enter rants, raves, ratings & reviews to an already listed item rather than to have to create the item from scratch. riffs is also an amazon affiliate, ergo some of the buy buttons links to amazon.

Kevin Burton

Associate :)

I'm sure they're getting those associates fees :)

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