Google Analytics

Google has launched a free web analytics service (this is turning into an active space - MeasureMap, BlogBeat, Mint). The widespread use of this service will be a big win for Google as it gives them more data about who is visiting which site. They will be using this data to the fullest extent:

Google and its wholly owned subsidiaries may retain and use, subject to the terms of its Privacy Policy (located at http://www.google.com/privacy.html , or such other URL as Google may provide from time to time), information collected in Your use of the Service.

(Via MicroPersuasion).